Advertising revenues, the source of three-quarters of industry revenue, rose 2.7% to $3.98 billion in 2006. Daily newspapersThe upturn in newspaper fortunes was most pronounced in Western Canada, where our favorite converged news media company, CanWest Global Communications, dominates. Newspaper operating revenues for publishers in the four western provinces rose 3.9 per cent - almost twice the growth rate in Central Canada, pushing profits to 21.1 per cent from 18.2 per cent.
generated $2.85 billion in advertising revenues, compared with $1.13 billion for community newspapers.
Even circulation revenue increased in the latest count, despite audited numbers that show sales down drastically. According to Statscan, circulation revenue blipped up 1.5 percent, although the industry claims that changes in accounting practices are responsible for the increase. I think this helps prove the point I made back in 2006 that just because circulation sales went down, it doesn’t mean that revenue followed suit, because it gets more and more expensive to distribute copies to farther-flung areas, and newspapers can actually save money by cutting back on deliveries.